Many web marketers or webmasters outsource their link building to a professional link-building service. Mostly because creating backlinks takes time and is not quite interesting work. The thing is however, that apart from creating great content and doing basic SEO on the site, backlinking is the most important thing in terms of your websites ranking. So when it isn’t done right, it can be devastating for the rankings in search engines like google. We all know that bad rankings lead to bad traffic and that results in bad business.
So let’s take a closer look on the key factors every professional link building service should have:
High pagerank links.
Search engine listings count backlinks as votes to your site. The greater authority or pagerank this vote comes from, the more authority this backlink gives to your site. Google works with a pagerank system that has pageranks from to 10, being less “important” then this pagerank 10. A backlink from the site having a pagerank of 5 has more authority then lots of backlinks coming from a pagerank site. This does not mean that you only need high pagerank backlinks, you are doing need a foundation of pagerank backlinks to make it look more natural to the search engines. However those that will really boost your rankings are from sites using a pagerank of 2 to 10. So that explains why a link building service needs to present you with high pagerank links.
The links must have an anchor-text.
By an anchor text we mean the clickable or highlighted portion of the backlink which is created. This anchor text needs to be your keyword or keyword phrase. In case your backlink will not have a targeted key phrases your link is not really that effective SEO wise. The service that you employ must always ask you to your anchor-text.
Links that have the dofollow attribute.
There are basically 2 types of attributes with regards to backlinks. The nofollow as well as the dofollow attribute. Each time a link has the nofollow attribute, search engines like google do click this link back to your site, but usually do not pass on the pagerank or authority of this site for your site. In other words it is not going that will help you building authority for your site. Backlinks that have the dofolllow attribute do pass the pagerank from the site which they come from and can help you build authority to your site. So make sure that the service which you outsource your linkbuilding to builds dofollow backlinks to your site.
Links which are permanently pointing to your web page.
Should you purchase let’s say one hundred baclinks, you want to get yourself a hundred backlinks, now and in a couple of months from now. You can find services that create backlinks on sites which will charge you with a fee for your backlink after the first month to keep linking in your site. A very effective way of creating high pagerank backlinks is making blog comments on high pagerank blogs. These comments sometimes get deleted so be sure that if that happens, your link building service replaces any deleted links the first month approximately.
Provide links which come from sites with the.edu and.gov extension.
Websites that have the .gov or .edu extension have a high authority by nature. They may be mostly educational or government orientated which means they have a high value to the major search engines. It can be rather hard to obtain links of such sites so some link-building services don’t deliver them or charge more for those links. In the event you can have them within your package you will possess an additional bonus on top of your own high pagerank links.
Do not spam other sites in order to produce your backlinks.
You will find services that create spam comments on blogs to obtain their backlinks. What this does is produce a bad name for your site and they also get deleted anyway. When the service makes use of commenting on blogs the comments which they hedfgl should a minimum of reflect on the article that they are commenting on in order to really make it look like a regular comment.
Provide a full report in the links they created.
Once you employ a professional link-building service they provides you with a study of the links which they made for you. The report should contain the url of the sites your links where created, the pagerank of those sites and the key phrases which was utilized for the web link.
They are the key factors every professional link-building service must have so ensure you check together if they can provide you with these types of services before you hire them.